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How to make my brand visible in Google Search?

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Want your brand on the front page of Google, Say Google Knowledge Graph!
In my career i saw many new brands and companies which want to appear on Google's 1st page but they didn't. They want their brand name visible in Google but they didn't. But when i go through in deep of these companies they have very few resources published on Google's trusted websites. And Google collects information for it's knowledge graph from their very trusted websites. 

Google Knowledge Graph is most important factor to make your brand visible in Google search. Here i will explain how to setup Google knowledge graph for any brand or person?


What is Google Knowledge Graph

The Knowledge Graph is an information box appears in top right side in Google Search of any brand. Google added Knowledge Graph display to Google's search engine results pages in 2012. Google launched knowledge graph to enhance its search results with semantic-search information gathered from different sources. Google knowledge graph is specially launched for any brand, famous personality, events, animals, history and other topics.



According to Wikipedia a Google knowledge graph can be defined as:


A Google Knowledge Graph can display the different information according to its subject. Google knowledge graph gather data only from trustable sources like Wikipedia, Google Plus, Google business listing, Youtube channel, etc. Earlier Google also collecting data from Freebase but Google completely shut-down Freebase API on Aug 31 2016. 


A knowledge graph could have the following information


For a Brand

1. Brand Name
2. Brand Logo
3. Brand Website URL
4. Wikipedia summary and link if Wikipedia page is available for the brand
5. Few important information about the company like Customer care Contact Number, Company CEO name, Found date, Headquarters, Parent Organization, founders, etc.
6. Social Media Profile links
7. People also search
For A Notable Person
1. One medium Image of the person at top left of knowledge graph, Other images of the person at top right
2. Wikipedia summary and a Wiki link if Wikipedia article is available for the person
3. Few important information about the person like Born, Spouse, Education, Organization founded, movies, books, songs, siblings, etc.
4. Social Profile Links like Facebook, Twitter, Google Plus, Instagram, etc.
5. Youtube Channel link if any
6. People also search


For Events
1. Logo
2. Wikipedia link if page available
3. Venue Dates
4. Venue Address
5. Host
6. Other information about Event
7. People also search

Why Should Have a Google Knowledge Graph Up to date?
If your brand is searchable by million of users, it is your responsibility to keep your Brand's knowledge graph up to date with all latest information. As Google frequently collects information from its very trustable resources like Wikipedia, YouTube, Google Plus, Twitter, Facebook, Myspace, saavn and many others. Now it depends on you that how much you can keep updated your brand's Google knowledge graph. Simple if you keep updated Google's trustable resources, Google will always show the correct information for its users about your brand. Therefore if you keep updated other social media resources Google knowledge graph will automatically get updated.

How to Create Google Knowledge Graph?
Google collects information from different-different sources for its Knowledge graph. If you create or setup your profile on these resources Google can easily pick information from these sources for showing in your brand's knowledge graph. Now it's time to create your identity only on those resources from where Google gathering information for it's knowledge graph.

A step by step guide to see your brand in Google's top results


1. Create a Wikipedia Page
Everyone must be aware about Wikipedia as a free knowledge provider. Wikipedia is also a most trusted website as a free knowledge source. There are a number of editors who contribute on Wikipedia. Actually it is a free encyclopedia where anyone can edit or create article. Now comes to Google, You know how much Google likes Wikipedia? You can have an idea about Google likeliness to Wikipedia from searching anything on Google and you will get 90% results on Google's 1st page containing a Wikipedia link.

Google also grab the information from Wikipedia for it's knowledge graph, Hence creating a Wikipedia page is beneficial for your brand as appear in Google Knowledge graph with correct information. Having a Wikipedia page is a big plus point for your brand's online reputation.

If you don't know how to create a Wikipedia page, or you think it is tough to create & maintain a Wikipage you may take help from "A Step by Step Guide to create a Wikipedia Article"


2. Set Up a Google Business Listing


If you are a local business you must have listed on Google business. It will help your brand to collect information for Google's knowledge graph. You can setup business listing on Google from www.google.com/business/. it is completely free for all.




If you are new to create a Google Local Business listing you may take help from my article "How to Create Google Business Listing?"



3. Create a Business Account on Google Plus

Regardless of Google Plus account If you already setup a Google local business account you don't need to create a saperate G+ business account for your brand. When you setup a local business Google automatically create a G= business account for your brand. You take the live URL of your Google Plus business page from your local business account.
Sign in your Google local business, 
Go to G+ badge at the bottom of your account, 
Click that and you will be landed on your G+ business page.

Here you may create post about your company on regular basis. If you are an individual you can also create a Google Plus account from https://plus.google.com/


Yes Google also fetches information from your Google plus business account for it's knowledge graph.


4. YouTube Channel

If you are an artist you must have a YouTube channel if not you should create it immediately from Youtube.com, Google randomly picked the information from Youtube to appear on its knowledge graph. It can collect information like songs, movies, 

5. Make Your Presence on Social Media

Google knowledge graph collect information from most of your available trusted social media profiles like Facebook, Twitter, Instagram, YouTube, Myspace, Google plus, containing social media links.


6. Get Listed on Saavn.com & Gaana.com

If you are an artist you must have a profile or list your songs on Saavn.com and Gaana.com. Google frequently grabs information from these two websites to its knowledge graph.

6. Use structured data


You may also setup Google knowledge graph information manually using Structured data provided by Google Developers

What is Google Structured Data?
According to Google developers Structured data markup or rich snippet is:


Know more about Structured Data

Structured data markup is used to setup knowledge graph information for display it in Google search. You may create structured data markup for any event, movie, reviews, organization, play, music concert and etc.

It may be few technical to normal business people however i have tried to explain the best way to make yourself or your brand visible on Google's 1st page.

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