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Ubersuggest: Effective PPC Keyword Research Tips for Digital Marketers


Targeting the right set of keywords can spell the difference between the success (or failure) of your PPC campaigns.

That’s a fact!

Afterall, with the wrong set of keywords, you’d only be spending money on paid ads targeting the wrong people — those who are either not interested in your product, or those who are interested but aren’t willing to buy at all.
This ultimately translates to you not getting anything in return out of the hundreds of dollars (or thousands) you’ll spend on your PPC campaigns.

It’s exactly because of this that you need to spend ample time conducting your keyword research.

If you’re about to run a PPC campaign and are still figuring out which keywords you’ll target, allow me to share with you these keyword research tips.

Do you like what you’re reading so far?

Let’s hop right in.

Choosing the Right PPC Keyword Research Tool

When doing keyword research, it’s essential that you choose the right PPC keyword research tool to identify the best keyword opportunities for your campaigns.

That’s where Ubersuggest comes in.

At this point, you might be asking: “Out of all the keyword research tools, why Ubersuggest?”

I’m glad you asked!

For starters, Ubersuggest is free and it doesn’t require you to sign up.

More importantly, however, the platform allows you to find “target-worthy” keywords for your PPC campaigns in minutes!

As a marketer, you should know by now the value of every cent that you spend in your paid marketing campaigns.

Like time and effort, every money that you invest in your campaigns matters. Finding the right tool is also an investment; fortunately, it doesn’t always have to be costly.

To use Ubersuggest, you have only to head straight to the tool’s web page so you can start using it.


With Ubersuggest, you no longer have to spend hundreds of dollars just to search for the best keyword opportunities.

Now that we have a reliable online tool to help us with our keyword research, it’s time we move forward to the next step — expanding your seed keyword.

Expanding Your Seed Keyword

Let’s assume that you already have a list of PPC keywords. From your list, choose one term that you can use as your seed keyword.
For this example, let us use the term “flower shop.”

All you have to do is enter the seed keyword in the query box then click on the “Look Up” button to initiate the search.


After a couple of seconds, Ubersuggest will show you a comprehensive list of keyword ideas from the seed keyword we entered.

For the term “flower shop,” we now have 902 keyword suggestions, some of which were taken from Google Keyword Planner and Google Suggest.


If you don’t want to see suggestions from the two Google tools, you may opt to disable them by unchecking the box beside them in the Keyword Suggestions box.

Now, if you notice, our own seed keyword also appears at the top of the list. As a marketer, it is quite clear that our seed keyword itself is a good PPC keyword. It’s been searched over 135000 on average and has low competition.


If you’ll also ask me, the $2.75 click per cost is also not bad if you have a decent budget for your paid marketing campaigns.

The next thing to do now is to sort our list. As you can see, the keywords are all mixed up, and you need to sort them, so you can better spot the top keywords for your PPC campaigns.

The question now is: how will you spot the top keywords?

The best keywords are the ones that drive substantial traffic but won’t cost you a fortune. They are the high-volume but low-competition keywords.

That said, let’s now sort our keyword suggestions list by search volume. To do this, all you have to do is click on either the “up” or “down” arrowheads in the Search Volume Header.


You will now have the keyword suggestions list sorted in an order where the keywords with the highest search volume are on the top of the list.

Following the tip I have mentioned earlier, select all the high-volume but less competitive keywords in the list.

Please note that Ubersuggest rate the competitiveness of keywords on a scale of 0.0 to 1.0 with the latter as the highest.

For startup businesses, it is best to search for keywords with competitiveness rating that ranges from 0.0 to 0.4.

Looking at the suggestions, the top three keywords with the most potentials are, excluding our seed keyword, “sunflower,” “lily,” and “flower shops.”


Of course, there are plenty of keywords from the list that fit our requirements, but for the sake of this guide, we will just be sticking with this three.

After selecting your PPC keywords, you may export the list as a CSV file that you can save and access anytime. Just don’t forget to check the box beside the keywords. Otherwise, they won’t be exported.

The “Export to CSV” button is located at the bottom of the keyword suggestions list.


Refining Keyword List


Now that you know how to expand your PPC keyword using Ubersuggest, I will now teach you how to refine your search.

This will help you find more specific keywords for your PPC campaigns.

If you notice, there are two boxes located at the left side of the keyword ideas list. These are the “Filter Results” and the “Negative Keywords” features of Ubersuggest.

Using the said features, you’ll be able to refine the keyword suggestions to show only the specific terms that you’re targeting or to exclude words that you don’t want to appear in the list.

If you want to show keywords that contain specific terms, all you have to do is enter the particular term you’re targeting in the Filter Results box.

For this example, let’s use the term “cheap.”


From 902 keyword suggestions earlier, your list is now down to 9 keywords containing the term “cheap.”

Now, if you want to exclude certain terms from the keyword suggestions list, just enter the term in the Negative Keywords box.

The Negative Keywords feature of Ubersuggest is particularly useful if you want to exclude all the keywords that your competitors are already ranking for.

For now, let’s use “flower delivery” as our negative keyword.


As you can see, using the term “flower delivery” as your negative keyword, you’re able to trim down the keyword suggestion to 851 keywords.

Conclusion

Unlike what most people have you think, doing your PPC keyword research isn’t rocket science at all.

With the right tools, steps, and strategies, you’d be able to come up with the right keywords to use for your PPC campaigns in no time.

Of course, when you pair your carefully researched PPC keywords with powerful PPC techniques, it’s only a matter of time before you see significant results our of your campaigns.

Do you have questions, comments, or ideas that you’d like to share? If you answered with a “yes,” then please do so in the comments section below. Cheers!

How to Avoid Common Mistakes in Wikipedia Page Creation


Some common points that you must have keep in mind before creating a Wikipedia article

Steps to get your Wikipedia page live forever

How to avoid deletion tag to be added on a Wiki Article?

1. Your subject must be notable enough.

2. You must have enough resources based on true facts and figures with underlying proofs in the form of some news or publications. 

3. Make sure you are creating a Wiki article from neutral point of view.

4. Your content tone must not be a promotional or the article should not look like an advertisement

5. Always create content for social point of view as you are giving the right information to your readers.

6. Never use the copied content from anywhere

7. If your article deleted earlier, And you want to create your article again, Do not use the same content

8. Put some internal links in to your article that will connect your article to other existing Wikipedia articles.

9. Your entire article must be based on trusted news or citations. Do not put your own words.

10.Try to publish your article using Wikipedia draft wizard
11. Get help from other Wiki editors if you have doubt

By following the above points you can keep your article live forever on Wikipedia.

Avoiding common mistakes while creating a Wikipedia page and make it live forever

1. Artcile about yourself, the brand where you work, your website, your teacher, a story written by you
2. Advertizing
3. Attacks on a person or organization
4. Personal essays
5. Non-notable topics
6. A single line or only a website link
7. Too much website links in to your content body
8. Your club, society, fraternity, sorority or any other school/college group

If you don't want to see your page removed from Wikipedia you may contact our skilled & professional Wikipedia Experts


Related Posts:

Why Should Have A Wikipedia Page?

How to create a Wikipedia page?

How Search Engine Works?


I will give you the basics of how search engines find web pages, What they do with pages they find and how they decide, what results to show? 

When you're using a search engine to defined the closest coffee shop, you are probably not thinking about search engine technology but later you might wonder, how did it do that? how did it sort through the entire internet so quickly and choose the results you saw on the page. Search engines each use their own software programs. But the way that work is pretty similar, they all perform three tasks:

1. They examine content, they learn about and have permission to see. that's called crawling
2. They categorize each piece of content that's called indexing
3. They decide which content is most useful to searchers that's called ranking

Let's take a closer look at how these work? 
Search engine crawl the internet to discover content like web pages, images and videos. Each search engine uses computer programs called 'bots' or 'robots'. Crawlers or spiders to make their way through the pages. The bots walk from page to page by following links to other pages, These bots never stops. Their sole purpose is to visit and revisit pages looking for new links and new content to include in the index.

Indexing is the second part of process. The index is a giagantic list of all the web pages and content found by the bots. The search engine uses the index as the source of information displayed on the search results pages. 

How search Engine actually works?

1. Crawling bots
2. Indexing
3. Ranking
4. Results

Steps to Promote Your Business Online

Digital Marketing Steps to setup a new business on line



Knowing all the ways you can find people on line and knowing how they can find you can help launch your business big time.

1. Create a Local Business Listing on Google - That will help your local customers to find your business
2. Create Social Media Business pages on Popular platforms like Facebook, Twitter, Instagram - You can give an announcement to your customers easily like Tell Customers about the extended opening hours of your business. You can easily reach and interact with your customers. 

3. Now create a website - Categories your website according to your business. Navigate links must be appear on all pages of the website.

  •  Start to get your customers Feedback - you may use Email Survey
  •  Tell Customers about the extended opening hours - Use Social media Page
  •  Show Customers your business latest products - Use an online Gallery

 4. Now its time to get some online practices, your business needs an online visibility or online presence

What are the ways to promote Your Business On line?

Make your presence on Search Engines like Google, Bing, AOL. There are 4 ways to promote your business online 

First - Search Engine Optimization (SEO) - it is the best process to show your results online in organic search engine results. This is completely unpaid process. SEO is all about getting your site infront of the right people who are searching your products & services. There are lots of ways to do this, but the key is knowing what words people actually type in the keywords. They are the most relevant words to your business. Understanding these will help you improve how you show of when these words are searched. You may find SEO steps here in my another post.

Second - Search Engine Marketing (SEM) - It let's you buy ad space in search results. is when businesses pay to advertise to people searching for specific keywords online. Most major search engines use an auction system when lots of different businesses compete to show their ads by bidding on the keywords. There are many ways to place your ads online:

Search Ads
Display Ads
Video Ads
Mobile Ads

Third - Social media sites like Facebook, Twitter, Linkedin also give another ways to place your ads.

Fourth - Email Marketing - Email marketing is a most important factor of Digital Marketing. I am not talking about junk emails or spam that clutches up your inbox but sending relevant information and offer to people who have alreday sad. You can get people to signup or opt-in to receive emails from you then the rest is up to you. You can send coupons to people who had made an appointment to your site, Advertise special events or promote sell items.

Increase Digital Traffic by:

SEO
SEM
Display Advertising
Social Media
Email Marketing

Free SEO Tools for Beginners in 2017

Post on Google Business Listing

How to Post on Google My Business Listing?



Make your business stand out on Google

Google has introduced a new feature that helps you catch customers' attention. Post special events, promotions and more on your Google listing. Now Google opens the option to all to post on Google business listing.

Create your post on your Google Business listing in 4 easy steps:

1. Open your Google My Business Account

2. Go to the "Posts" tab in left sidebar




3. Create your post and select a call to action for your potential customers
   You can make your post as an event or add a button like 'Learn More', 'Reserve', 'Sign up', 'Buy' and 'Get Offer'
   Add an image to your post to make it attractive



4. Publish it - and it's live on Google!

Where can you see your business listing post in Google search?

Simply search your brand name in Google search bar, you may see your post just below your Google business listing in right hand side. The indexing and crawling efficiency of this post is so high that it can be seen in Google search just after a few minutes of its published.

If you don't have a Google business listing, you may learn here how to setup Google Business Listing?

Google Knowledge Graph


What is Google Knowledge Graph
The Knowledge Graph is an information box appears in top right side in Google Search of any brand. Google added Knowledge Graph display to Google's search engine results pages in 2012. Google launched knowledge graph to enhance its search results with semantic-search information gathered from different sources. Google knowledge graph is specially launched for any brand, famous personality, events, animals, history and other topics.


According to Wikipedia a Google knowledge graph can be defined as:


A Google Knowledge Graph can display the different information according to its subject. Google knowledge graph gather data only from trustable sources like Wikipedia, Google Plus, Google business listing, Youtube channel, etc. Earlier Google also collecting data from Freebase but Google completely shut-down Freebase API on Aug 31 2016. 


A knowledge graph could have the following information


For a Brand

1. Brand Name
2. Brand Logo
3. Brand Website URL
4. Wikipedia summary and link if Wikipedia page is available for the brand
5. Few important information about the company like Customer care Contact Number, Company CEO name, Found date, Headquarters, Parent Organization, founders, etc.
6. Social Media Profile links
7. People also search
For A Notable Person
1. One medium Image of the person at top left of knowledge graph, Other images of the person at top right
2. Wikipedia summary and a Wiki link if Wikipedia article is available for the person
3. Few important information about the person like Born, Spouse, Education, Organization founded, movies, books, songs, siblings, etc.
4. Social Profile Links like Facebook, Twitter, Google Plus, Instagram, etc.
5. Youtube Channel link if any
6. People also search

For Events
1. Logo
2. Wikipedia link if page available
3. Venue Dates
4. Venue Address
5. Host
6. Other information about Event
7. People also search

Why Should Have a Google Knowledge Graph Up to date?
If your brand is searchable by million of users, it is your responsibility to keep your Brand's knowledge graph up to date with all latest information. As Google frequently collects information from its very trustable resources like Wikipedia, YouTube, Google Plus, Twitter, Facebook, Myspace, saavn and many others. Now it depends on you that how much you can keep updated your brand's Google knowledge graph. Simple if you keep updated Google's trustable resources, Google will always show the correct information for its users about your brand. Therefore if you keep updated other social media resources Google knowledge graph will automatically get updated.

How to Create Google Knowledge Graph?