Get Certified with Google's DoubleClick Search Fundamental. Find out the correct answers for DoubleClick Search Fundamental Exam 2015.
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1) Which of the following is an example of an Automated rule?
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1) Which of the following is an example of an Automated rule?
A) Daily at 1 A.M., increase all
bids where the ad’s average position was worse than 3 the previous day
B) Every Friday, pause all keywords that had at least 1000 clicks but zero conversions during the previous week
C) Every Monday, raise max CPC bids by 15% for keywords that had more than 50 conversions and CPA under $10
D) All of the above
B) Every Friday, pause all keywords that had at least 1000 clicks but zero conversions during the previous week
C) Every Monday, raise max CPC bids by 15% for keywords that had more than 50 conversions and CPA under $10
D) All of the above
2) Which feature
would you use to organize keywords into groups across campaigns and engine
accounts?
A) keywords tab
B) keyword
groups
C) keyword
labels
D) keyword bid
strategies
3) Where can you
access the bulk upload file template?
A) From the campaigns tab
B) From
the uploads tab
C) From your email
D) There is no bulk upload file template, you
can only create and make changes in the interface
4) Once you
select “Upload File,” what are all the steps that have to happen for those
changes to become live on the engine account?
A)
Changes have to be successfully processed into the DoubleClick Search
Interface
B)
Changes must pass through the engine API successfully
C)
Changes must be approved by the engines guidelines
D) All of the above
5) You can sync
an account at what level?
A) The entire engine account level
B) individual
campaign level
C) individual ad
group level
D) All of the
above
6) Choose the correct
process for troubleshooting upload file errors in DoubleClick Search:
A) You can not troubleshoot upload file
errors yourself
B) Download the
error sheet from the uploads list, fix the errors on the error sheet, and
re-upload the same file
C) Download the error sheet from the uploads
list, fix the errors in your original upload file, and re-upload the original
file
D) View
DoubleClick Search errors directly in the campaigns tab
7) In DoubleClick Search you can create and edit
campaigns the following ways:
A) Only
through the engine account
B)
Only through bulksheet upload and the DoubleClick Search interface
C)
Only through the DoubleClick Search interface
D)
Through bulksheet upload, directly in the DoubleClick Search interface,
on the engine account, and by syncing to DS
8) Once you set your filters, columns and
segments you can save that custom view to easily return to those settings in
the future
A) True
B) False
9) How many keywords can you have in a bid
strategy?
A) 1000
B)
5000
C) 10000
D) Unlimited
10) When you sync an account, the following
happens
A) The
sync combines all recent changes from the last week in DoubleClick Search and
on the engine account
B) The
sync pushes changes made in DoubleClick Search to the engine accounts
C) The sync pulls in changes made on the engine
accounts and makes those changes in DoubleClick Search
D) The
sync combines all changes made in DoubleClick Search and on the engine account
over the last 24 hours
11) If you make changes to an engine account
during a sync those changes will be lost
A) TRUE
B)
FALSE
12) Which of the following is an example of an
Automated rule?
A)
Daily at 1 A.M., increase all bids where the ad’s average position was
worse than 3 the previous day
B)
Every Friday, pause all keywords that had at least 1000 clicks but zero
conversions during the previous week
C)
Every Monday, raise max CPC bids by 15% for keywords that had more than
50 conversions and CPA under $10
D) All of the above
13) How can you narrow the scope of your bulk
edit in the interface so that not every keyword or ad in your scope would be
changed?
A) Use
labels and segments
B) Use filters and check the box of specific
objects you want to edit
C) Use
columns and segments
D) Use
filters and segments
14) Once you select “Upload File,” what are all
the steps that have to happen for those changes to become live on the engine
account?
A)
Changes have to be successfully processed into the DoubleClick Search
Interface
B)
Changes must pass through the engine API successfully
C)
Changes must be approved by the engines guidelines
D) All of the above
15) In DoubleClick Search you can create and edit
campaigns the following ways:
A)
Only through the engine account
B)
Only through bulksheet upload and the DoubleClick Search interface
C)
Only through the DoubleClick Search interface
D) Through bulksheet upload, directly in the
DoubleClick Search interface, on the engine account, and by syncing to DS
16) Where can you access the bulk upload file
template?
A)
From the campaigns tab
B) From the uploads tab
C)
From your email
D)
There is no bulk upload file template, you can only create and make
changes in the interface
17) You can NOT make changes to different engine
accounts while one engine account is syncing
A)
TRUE
B) FALSE
18) You can create AdWords Sitelinks in the DS
interface
A) TRUE
B)
FALSE
19) Once you have your chosen statistics and
filtes, you can download the report by:
A) Selecting “Download” directly under the
performance graph
B)
Selecting “Export” under the campaigns tab
C)
Selecting “View Report” from the reports tab
D) You
must view reports on screen, they can not be downloaded
20) Once your set your filters, columns and
segments you can save that custom view to easily return to those settings in
the future
A) TRUE
B)
FALSE
21) You can view keyword attributes like
clickserver urls, landing page urls, and max CPC bid by using what feature?
A) Filters
B)
Segments
C)
Customized columns
D)
Performance summary graphs
22) You must include all child objects (ad
groups, keywords, ads) in a campaign report
A)
TRUE
B) FALSE
23) You can compare year-over-year performance in
the performance summary graph
A) TRUE
B)
FALSE
24) To download a report file, make edits, and
re-upload to implement changes, you must select which column’s options from the
download view?
A)
Currently Visible
B) Editable
C) All
Columns
D)
None of the above
25) Which features allow you to customize the
data you analyze in the interface and make up your ‘view’?
A) Customize column, filters, segments, date
range
B)
Filters, ad groups, keyword labels, date range
C)
Keyword labels, date range, bid strategies, destination urls
D)
Customize columns, keyword labels, destination urls, filters
26) The change history view will only include
changes made by individual users in the DS interface
A)
TRUE
B) FALSE
27) The Search queries tab is available for:
A) Campaigns and ad groups
B) Ad
Groups and ads
C)
Engine accounts and keywords
D)
Campaigns and ads
28) You can view search queries for both AdWords
and Bing Ads
A) TRUE
B)
FALSE
29) A keyword can be associated with how many bid
strategies?
A) 1
B) 2
C) 3
D)
unlimited
30) When do you select the date range of the
report?
A)
When you choose the file format
B)
After selecting Download
C) Before selecting the download button
D)
After the file has downloaded
31) It is recommended to have the same keyword in
a DS bid strategy and use AdWords Conversion Optimizer at the same time
A)
TRUE
B) FALSE
32) You can manually override the max cpc bid set
by the strategy
A) TRUE
B)
FALSE
33) You can select a single, or specific group of
floodlight activities to include in a CPA bid strategy
A) TRUE
B)
FALSE
34) When a keyword is in a bid strategy, this
means that DoubleClick Search is:
A)
Changing campaign daily budgets
B)
Increaseing the number of keywords in an ad group
C) Adjusting the keyword’s max CPC on the engine
to try and achieve the strategy goal
D)
Adjusting terms in the ad copy to find best combination of words and
phrases
35) How many bid strategies can be set up per
engine account?
A) 1
B) 2
C) 3
D) unlimited
36) Which is an example of three KPIs you can
target in a DS bid strategy?
A) Position, Clicks, Transactions
B)
Actions, Reach, Clicks
C)
Clicks, CPA + Position, Increase Impression Share
D)
Reach, Weighted conversions, Increase Impression Share
37) To get the most clicks possible for $5,000,
what KPI and target metric should you select?
A)
Actions, CPA
B)
Clicks, ROAS
C)
Actions, Monthly Spend
D) Clicks, Monthly Spend
38) If your KPI is transactions and your target
metric is ‘monthly spend’, then the strategy will attempt:
A) To
get you the most clicks for your monthly spend
B) To
get the best ROAS possible across your keywords
C) To get the most transactions for your monthly
spend
D) To
get the most high value conversions for your monthly spend
39) When creating a weighted conversion bid
strategy, you can set individual goals for specific tags and combine CPA goals
(as well as ERS goals) in one strategy.
A) TRUE
B)
FALSE
40) You can NOT create two campaigns with the
same name in the same DoubleClick Search engine account:
A)
TRUE
B) FALSE
41) if you run a 30 day report and want to break
down each object by week , which time frame would you want to segment by?
A)
monthly
B)
daily
C) weekly
D)
quarterly
42) by what method can you create a new bid
strategy?
A) through the interface only
B)
through bulksheets uploads only
C)
through both the interface and bulksheets uploads
D)
none of the above
43) The maximum strategy bid is
A) the
starting max cpc bid for the keyword
B) the
highest bid that helps you reach your strategy goal
C) the
max bid that double click search can increase your max cpc
D) none of the above