How to make your Social Profiles visible in Google SERPs?
Do you want to see your social profile links in Google search engine results pages (SERPs)?
Now Google open this for all. You just need to create a structured markup and add it on your website. That's it.
The schema.org, vocabulary and JSON-LD markup format are an open standard for embedding structured data in web pages.
Here is a basic JSON-LD template for an organization to specify several social profiles:
Don't forget to replace the url and social profile links in case you are copying the above text :)
You may paste this code in head section (Just after tag) of your website.
You can test the above code in Google structured data testing tool. This is a free tool by Google.
Google algorithms process the social profiles you specify and then display the most relevant ones in response to users' queries. (For sites that have a verification process, Google will only show verified profiles.) The social profiles in your markup must correspond to the ones that users can see on the same page.
You can also make this code for a person to specify their social profile in Google search results.
If you want to setup rich snippet for company logo you may visit the below post:
How to appear my company logo in Google Search?
You may also setup rich snippet for Google sitelinks search box
How to Appear Google Sitelinks Search Box In Search Results?
Do you want to see your social profile links in Google search engine results pages (SERPs)?
Now Google open this for all. You just need to create a structured markup and add it on your website. That's it.
The schema.org, vocabulary and JSON-LD markup format are an open standard for embedding structured data in web pages.
Here is a basic JSON-LD template for an organization to specify several social profiles:
Don't forget to replace the url and social profile links in case you are copying the above text :)
You may paste this code in head section (Just after tag) of your website.
You can test the above code in Google structured data testing tool. This is a free tool by Google.
Google algorithms process the social profiles you specify and then display the most relevant ones in response to users' queries. (For sites that have a verification process, Google will only show verified profiles.) The social profiles in your markup must correspond to the ones that users can see on the same page.
You can also make this code for a person to specify their social profile in Google search results.
If you want to setup rich snippet for company logo you may visit the below post:
How to appear my company logo in Google Search?
You may also setup rich snippet for Google sitelinks search box
How to Appear Google Sitelinks Search Box In Search Results?
2 comments:
Thanks for such a lovely post,
I followed your instructions long ago and now three social profiles of my client are appearing in serps. However, neither of these are verified but i'm happy as long as these appear. One question though, other profiles (FB, Instagram) are not visible in serps, is there any thing left to do? It bugs me since these two profiles have more frequency of content updates.
Anyway, thanks a lot
Thanks Anonymous :) (You didn't disclose your name) for following my instruction on your client's website. And it sounds good that you get the results after reading my post and applying these tricks on your client's website.
For your question sometimes Google doesn't show all social media profiles in its search results. For other social media links you may wait for sometime, those will automatically start appearing in Google search results.
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