Digital and Social Media Strategies: Driving Organizational Performance

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In the past, developing digital strategy and online relationship with customers was a competitive advantage: now it is a basic requirement for doing business. This programme will give you the practical guidance you need to transition from brick and mortar to click and mortar through powerful online engagement. The programme shows how to choose the best tools for your needs and develop a strategy oriented to your business goals. The discussion during the programme will help develop a social media process that is quantifiable, repeatable and improvable. New digital and social media platforms are coming up in the near future. Any strategy based on the concepts and methods in the programme can be adapted to take full advantage of them. The digital and social media strategy will be testable, controllable and fully integrated with broader goals and objectives of the company.

Contents
  • Evaluating how companies can satisfy customer needs and lower customer acquisition and retention  costs
  • Developing a transition plan from offline to online connect with the customers
  • Formulating an action plan for successful digital and social media policy
  • Allocating resources across different channels
  • Evaluating mobile platforms and their impact on marketing in the future
  • Organizational processes required to implement digital and social media strategies


Who Should Attend
Business leaders and managers with P & L responsibility, CMOs, product managers, marketing managers, online marketing and software development executives, consultants, digital and social media analysts.

 INDIAN INSTITUTE OF MANAGEMENT BANGALORE
  Bannerghatta Road, Bangalore 560 076
  Phone : +91 - 80 - 2699 3264/3475/3742
  E-mail : openpro@iimb.ernet.in / edp@iimb.ernet.in
  http://www.iimb.ac.in/EEP

 
From: http://www.iimb.ernet.in/executive-education/open-programmes/Inside_pages/strategy-Digital-and-Social-Media-Strategies-Driving-Organizational-Performance.htm?management=StrategyAndGeneralManagement&addurl=S00640&Ref=Linkedin

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