What is SEO?

What is SEO?
Search Engine Optimization(SEO):
It is the process of improving the volume and quality of traffic to a website from search engines via natural search results. The purpose of SEO is to make the site better for both search engines and its users.

An SEO Expert is an individual who optimize your website for better ranking results in SERPs.

Search Engine Marketing(SEM):
It is about making your brand visible within the search engines to attract new visitors to your site. Its everything that can be done to utilize the technology of search engine to promote a website and increase its traffic and user stickiness. That's why SEO is a subset of SEM.

There are three main steps of SEM in search engine industry:
- Natural or Organic Listing
- Paid or Sponsored Listing
- Content Network Listing

Benefits of SEO:

Targeted traffic
Increase brand visibility
High ROI
Higher sales
Long term positioning
Cost effective
Cross Browser Compatibility

The Search Engine Marketing Professional Organization (SEMPO) is an industry organization for search engine marketing firms. A non-profit professional association, SEMPO was formed in 2003, to promote search engine marketing and provide educational resources to members and consumers. Its sponsors include Google, Yahoo, Microsoft, SuperPages, and Search Engine Strategies. SEMPO's membership includes search engine marketing firms and consultants, Web developers, inhouse marketing professionals, and advertising agencies.


srisang said...

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Search Engine Marketing

indexurl said...

Thanks for sharing such useful information. The information provided is very very niche and this information is not available so easily. Therefore I thank the writer for the useful input.

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Nickolei Angeles said...

SEO is now become most important factor for a website. It is one of the formulas for the success of many online businesses to gain more customers. Like what you've said it may help attract new visitors to your site.
Nickolei | seo Philippines

mithun said...

Thank you for the info. It sounds pretty user friendly. I guess I’ll pick one up for fun. thank u

Internet Marketing SEO